2019 BE HEROES Basketball Classic－KV
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沛肯三度與展逸國際行銷合作打造 Be Heroes 經典俠獸對決，為暑期籃球盛會揭開序幕。
整體設計延續 2018 年幾何簡約風格和現代字體設計邏輯，LOGO 延伸出整個球場和中圈籃球代表線條，更強調本屆以對決為主題的概念。
主視覺以圓為主體結構，融入不同大小層次排列的球員，突顯對決的張力與氣氛，也帶出初次登場的女力對決，再次重新定義台灣籃壇的經典象徵！希望透過賽事的用心規劃與不同的視覺詮釋，能夠再次打造出代表台灣籃球迷向心力和凝聚力的經典舞台。
It is the third time that Plugin B&V has collaborated with Flight International Marketing for "2019 Be Heroes Basketball Classic" exhibition games to kick off the basketball summer in Taiwan.
To keep with the simple and geometric design logic from 2018. The event logo based on modern logotype design. It extends the strokes to form the center circle and basketball court to emphasize the event concept of this year: "Duel."
The event key visual adapts center circle as the main structure to redefine the classics in Taiwan's basketball. It incorporates star players' images at variance proportions, highlighting the tension of the duel. It also brings out the women's basketball stars to represent the new and uprising "Girl Power Duel" for the first time. Through the attentive planning of the game and different visual interpretations, we aim to once again create a classic stage for the star players of different generations and gathering the cohesion of basketball fans in Taiwan.
CREDIT
Client：展逸國際行銷 Fight International Marketing
Production：沛肯品牌視覺行銷 Plugin B&V
Director：賴殷偉 Ray Lai
Project Director：張菊芳 Jil Chang
Project Manager：林瑋恩 Weien Lim
Designer：黃英凱 Daviz Huang／林瑋恩 Weien Lim
